“Experience NYC With Locals “

We visted 5 boroughs in 4 days to help launch Airbnb Experiences in New York.

Since launching Trips in November 2016, Airbnb Experiences has connected travelers with classes, tours, and activities hosted by locals in a handful of cities around the world with one blaring exception: New York City.

We captured five unique experiences in each of the five boroughs in just four days of production to create assets leveraged across marketing, PR, social, and in-product.

The payoff
It was an all-out media blitz. The photography and social content was plastered across Airbnb's social media channels—I Instagram, Facebook and Twitter—and portions of the anthem video were featured on ABC's “Good Morning America.”




Airbnb Experiencs Social + Promos
We created several bite-sized videos for Airbnb’s social platforms and promos. Using existing footage, we focused on creating a succint narrative and pairing them with the most visual shots.